INDEL-USA is a family-owned industrial electronics company that repairs, manufactures, and designs various types of electronic devices across many industries.
My objective was to make it stand out from a great variety of industrial electronics companies visually.
Since the business is family-owned and its approach to clients and their work is personal and cherishing I wanted to reflect that feel of comfort and "tender loving care" in the illustrations and website design. I stirred away from the glossy colder 3D look the brand had before and turned to the warmer textured analogue feel, symmetry, and put an accent on the people behind the brand.

Scope of work:

- website design
- Illustration for web and print use
- animation styleframe concepts for an animated promo

 Client: INDEL-USA, LLC
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